Creating a friendly cast of wildlife characters to make pediatric care feel familiar

Walgreens needed an illustrative element to add to their Free+Pure line of children's medicines, and I worked with agency Periscope to design a friendly bunch of characters with soft realism and approachability in mind. I illustrated 14 different illustrations to appeal to parents and young consumers while feeling trustworthy and reliable. I also created several flavor illustrations to be mixed and matched with the animals. 

AD: Richard Gordon-Smith

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